Pavo Rey

Cooking with Pavo Rey products is a guarantee of quality and freshness, the ideal balance to create a healthy lifestyle. With the essence of the brand in mind, we captured photographs that are consistent with the characteristics of the product, involving the nutrition of turkey meat and its contribution to healthy growth and development of the human body, the everyday use of this food and the versatility with which it can be prepared and consumed.

We developed a visual concept where the product is present in each photograph, aiming for each scene to portray harmony and cleanliness through the use of artificial white light, to highlight the characteristic color of turkey meat. We use a lifestyle type setting, focusing on reflecting the product as healthy food, without leaving behind the different moments and family scenes that are shared when enjoying Pavo Rey products.