Photography: Elías Collí / José Balam
Copywriting: Violeta Gallegos
Lead Designer: Victor Flores
Set Design: Aura Barbachano
Bambu Seguros is an automobile insurer with reach throughout Mexico through an easy, fast and reliable web platform.
The branding is inspired by its young, flexible and fun personality, highlighting with simple and organic forms the main attributes of the brand. An identity system was developed that relies on a character called Mr. Panda, who has a persuasive voice that accompanies the user at all times during his virtual quote.
The good thing about being insured with Bambu is that you won't have to worry about anything other than enjoying the adventure and forgetting about boring intermediaries.
