MAXICARNE

BACKGROUND 

Maxicarne is a 100% Mexican company dedicated to the sale of animal protein, such as pork, beef  and chicken. They have more than 400 branches throughout the country and are characterized for being a quality option that provides satisfaction and welfare to their customers.

PROBLEM AND SOLUTION

 Maxicarne has the largest assortment of products with which families can prepare any meal, so it needed to transmit variety as its main factor. 

Also, with this campaign, we wanted to bring the brand closer to the consumer, in order to increase the sense of belonging to the brand as a local brand. 

To solve this, we created a campaign that invites to enjoy the products by living different experiences, transmitting the freedom that customers can have by living different experiences to share with their loved ones and enjoy every moment.

Likewise, we selected typographies, colors and textures of urban style, bringing the brand closer to the users and making it feel closer to them.

We built a campaign that reflects variety and ease in choosing products, showing the everyday side of life and presenting maxicarne as an optimal, fast and safe option. Under the slogan: "And you, what are you taking with you today?", we seek to show moments to enjoy with family, friends, and ourselves, because every day is a new opportunity to have a memorable experience.

INSPIRATION

 We created a strategic campaign to portray a close and accessible atmosphere, where customers can have good times thanks to the variety of Maxicarne products.

Taking Mexican design as a reference and inspired by urban lettering, we enhanced the campaign phrase with a typography that evokes closeness and dynamism. We used a cheerful, warm, and fresh style, accompanied by images that conveyed a variety of products and moments to share with their loved ones.

PHOTOGRAPHY

A photoshoot was carried out, following the line of the close and urban style with the public, to highlight the meat as the main element of the brand. 

Textures, compositions, graphics, and lighting were used to give it movement and dynamism; highlighting the products in the foreground thanks to the effect of the yellow glow that surrounds it. We sought to portray the different ways and scenarios in which it can be consumed, and how doing so, gives the user a complete experience that satisfies their palates.

*"illustrative campaign images" All rights reserved.