Web Designer: Allan Tintore
Copywriting: Violeta Gallegos
Web Developer: Affenbits
ABOUT TULUM 101
Tulum 101 is a luxury residential community located in Tulum, with a natural, relaxed lifestyle that invites people to be surrounded by the paradise of the Caribbean. It is a family place, adapted to a philosophy that is ruled by the purity/nature, the refined and modern of its spaces, as well as the connection with what you see and feel around you.
EDITORIAL SYSTEM
Based on a brand philosophy of purity and freedom as a lifestyle, we expanded the brand into a digital environment where its essence could be represented.
The information is distributed on a 12-column grid which allows the creation of natural and light layouts, projected through the use of lifestyle images that preserve their natural proportion; giving the user the feeling of fluidity and freedom in their navigation, showing visual breaks and the feeling of purity. At the same time, typographic compositions with a light contrast were generated, raising the perception of the brand towards elegance and simplicity.
INTERACTIVITY AND WEB FLOW
The website encapsulates the slow and pure lifestyle proposed by the Tulum 101 project; it offers a relaxed, simple, and enjoyable user experience, which allows the user to navigate and explore the project through a free flow.
An interface was designed to represent the elegant and ethereal concept of the brand, using micro-interactions and animations with subtle and smooth movements, which coexist with the loose editorial system.
