Mascarada
2021
Tulum, México
All rights reserved

Set designer: Aura Barbachano
Photography: Nubia Guillermo

Copywriter: Lupita Caballero
Designer: Carlos Bonilla
Art Direction: Allan Tintore

Mascarada

CONCEPT
Mascarada is a space inspired by ancestral rituals and mystical celebrations, where guests can unveil their true selves and immerse themselves in a comfortable, elegant, and modern experience, where every occasion becomes a special memory. This space takes us on a journey through the jungle, where drums, shadows, and fire come together to reveal a vibrant and magical celebration.

This visual identity blends the casual with the luxurious, reinterpreting classic styles to offer a modern and exclusive touch, creating a unique and distinguished experience.

 

NAMING
Mascarada is a word associated with mask parties, but in this project, the masks represent a celebration of cultural identity. Our logo and icon, designed as a mask, reflect the magic, spirituality, and legends that are part of our essence. We celebrate these stories and traditions as masks we wear with pride, creating an environment where every moment transforms into a special occasion, complemented by the natural beauty of Tulum.

 

Mascarada has been recognized for its exceptional visual identity, earning awards in prestigious design competitions. Among its achievements are:

Brandor Selection 2023
Brandor Medal for Best Logo or Brand Design.

Anuaria Selection 2023
Anuaria Mexico Award for Best Logo.

Pelikanor Selection 2023
Pelikanor Award for Best Illustration Applied to a Logo or Brand.

Creative folks