Copywriting: Guadalupe Caballero
Lead Designer: Sara Barragán
CONCEPT
Ninfa is a departmental complex located in the north of Mérida, Yucatán. It stands out for offering comfortable spaces where nature serves as a connection to a peaceful community life. We focus on giving it a fresh, warm, and cheerful image, inspired by the figure of the mythological being that gives the brand its name.
NARRATIVE
The development of Ninfa's identity was inspired by contrasting elements that, when combined, create a harmonious and balanced image. The isotype features a Nymph with open arms, while the butterfly, as an additional symbol, conveys freedom. The interlaced letters reference community, and the light colors evoke a sense of relaxation. Together, these elements encapsulate the essence of Ninfa in a balanced way.
The soft color palette is complemented by more intense tones, and the script typography harmonizes different stroke thicknesses, providing strength and dynamism to the brand. This communicates a message of unity and tranquility that defines the lifestyle of the residents.
