Photography: Jonesee Aguilar
Copywriting: Verónica Garibay
Set Design: Jonesee Aguilar
Closet Avenue is a premium dress rental concept that offers a wide selection of high-quality dresses, allowing its customers to wear a new outfit every time.
We created a minimalist identity inspired by the New York fashion scene, reflecting the luxurious and personalized essence you will experience when selecting a piece in this infinite closet.
The name Closet Avenue is inspired by New York, one of the most important cities in the fashion industry and a popular shopping destination, especially because of its famous 5th Avenue. As a second element, we take up the word "closet", an intimate space that reflects the personality of the person using it.
The use of typographical logos is characteristic of fashion companies. For Closet Avenue, we used a Didot-style font, following the trend within the industry, creating a logo with an elegant and modern look.
We developed a monogram from the logo and the initials of the brand, which we applied in the repetition pattern, with different decorative geometric elements.
The color palette reinforces the modern and elegant style of the brand, in addition to creating a neutral and clean atmosphere that we transfer to the decoration of the boutique, turning the dresses into the touch of color that illuminates the store.