Palorosa

Palorosa is a 100% Mexican carpentry factory specialized in the design and manufacture of premium wood furniture. Formed by a multidisciplinary team of wood experts, Palorosa is the company par excellence for those who seek exceptional projects.
The design of the brand is inspired by two elements: the rosewood tree and the deer. On the one hand, the former symbolizes the origin, the raw material, appreciation and responsibility for the flora and its ecosystem. On the other hand, the deer, an endemic animal of the Yucatan region, represents greatness, strength and adaptation, attributes and values in common with the brand's philosophy.

Both sources of inspiration coexist in the same habitat, so we developed a name and an isotype that represent the pride of our region and at the same time the skill and passion of the carpenter artists in each project.

Different shades of green and brown were selected to represent the diversity of the abundant vegetation and the fertility of the land where different types of beautiful woods grow.

Palorosa is a company concerned about the environment and they make sure to have a sustainable process for the elaboration of their handcrafted pieces. The minimalist design of their corporate applications contrasts greatly with the organic and imperfect finishes provided by the wood beads.