ANAHUAC MAYAB UNIVERSITY
2021
Mérida, MX
All rights reserved

Photography: Elías Avilez
Copywriting: Violeta Gallegos

Lead Designer: Carlos Bonilla

ANAHUAC MAYAB UNIVERSITY

CAMPAIGN: DALE PLAY A TU SIGUIENTE NIVEL

CLIENT: ANAHUAC MAYAB UNIVERSITY 

AREA: POSTGRADUATE EDUCATION

 

BACKGROUND 

Anahuac Mayab University is one of the most prestigious and nationally recognized universities. In addition to its wide bachelors degree academic programs, they offer the best distance Postgraduate Education programs in Mexico, with specialized teachers who have a wide national and international experience.

The request was to generate the communicational creative concept that allowed to transmit the experience of studying in Anahuac Mayab, through an advertising campaign that projects technology, dynamism, quality and vanguardism.

 

INSPIRATION

We all have dreams and professional aspirations. All of us dream of having a brilliant future; but those dreams often tend to be something distant, thinking ahead can be overwhelming, however… What would happen if you dare to take the next step? What would happen if you take it to the next level? An infinite overview of possibilities! 

We visualize Anahuac Mayab as the university that, thanks to its digital ecosystem, pushes you to achieve your goals, challenging and accompanying you in every step.

 

SOLUTION/ CREATIVE PROPOSAL

With an aspirational and close-by narrative within a digital world, we created a concept that challenges the user to “take the next step in its profession”. 

Slogan, graphic and typographic elements, color palette and photography recall a futuristic digital era that invites you to a new world, full of possibilities.

 

 

 

 

Creative folks