ECOSISTEMA DIGITAL DON SPAGHUETTO
Estrategia Integral de Social Media y Audiovisuales
Don Spaguetto is a chain of Italian express food restaurants. Our team found the perfect recipe in order to achieve the goal of making the food an exquisite art and unique, giving it form creatively on social media.
Most of the inspiration comes from the name and the main dish of the restaurant, THE PASTA, a dish which has a variety of styles and shapes. We want to reflect it on the visual content of the account from dynamic composition patterns and interaction with the dish, etc…
In the selection of colors, black is the main color but we decided to contrast and stoke the photographs by adding green color, which is also one of the primary tones, as the main color in the photographs, without leaving behind the color of the ingredients.
The essence of Don Spaghetto conveys through the quality of the food, its preparation, its ingredients and especially the brand’s main element: the pasta.
The main goal of Don Spaghetto focuses on their social media conversations going to their website, where people go and order from there. Through attractive content, dynamic and interactive we achieve these conversations, which have successfully grown with time, resulting in more than 500 sales from the website.
To make the content posted on this social media, we focused on the interaction with the user, since is from here where we generate most of the sales conversion. The idea is to invite them to react, comment or share the posts, but mostly go to Don Spaghetto’s website and make the purchase.
In Instagram's case, we sought to reach the users with content that makes the user crave the food, showing the tasty side of Don Spaghetto, and achieving the conversations we wanted from this social media.
Mantra’s creative minds always work hand in hand to make a union between the graphic, visual and strategic aspects of your brand. This is what has distinguished us as an agency, we look to break paradigms and impulse concepts that convey.
