Cuántica Pizza

Cuantica Pizza is an innovative pizzeria inspired by disruption and dynamism. Located in the city of Merida, Yucatan has a unique menu because every pizza is made with its distinctive dough and a 24 hours fermentation process.  

 

The large variety of ingredients, starters, and dishes, among others, gave them the name:  mother of all pizzas. The brand and concept look to go after its sector in a funny and innovative way through modern and youth thematics.

 

CUANTICA PIZZA VISUAL PROPOSAL

For this project, we generated a line completely audiovisual because we sought to reach brand recognition and positioning on social media due to the closeness of its next opening. 

 

 

Our strategy was to create content value designed to draw the attention of the audience, generate expectations, and in this way to consolidate the brand as a pizza exponent in Merida. 

The strategy developed, promoted creativity with a unique, disruptive, and dynamic audiovisual production with the goal of boosting the user to taste every flavor and experience that Cuantica offers.  

Communication with a dynamic and disruptive concept was developed, with the goal of connecting with the audience. We focused on a youth audience, pizza lovers, who frequent their friends on weekends to share an afternoon watching movies and series, and the kind of person who loves to have a good time with people. 

 

 

 

FACEBOOK

The stated goal of this social media was to attract the audience through content and to boost them to buy the products, by the dynamics that generate a major interaction with the user such as giveaways, and to strategically take advantage of the viral content of the moment. 

 

 

INSTAGRAM 

On Instagram, we created a visual feed because the characteristic of this social media is to contain aesthetic images that catch the user instantly. Through this strategy, we capture the diners’ interest with photographs that conveyed the essence, flavor, and texture of Cuantica Pizza, and in this way, awaken the audience’s curiosity and craving for the food. 

 

 

We focused on attracting the audience and raising engagement through reels about the products since these represent dynamic content that attracts and entertain the users and guides them to views on Instagram’s profile. In this way, we connected with the audience and generated trust and interest as a brand. 

 

 

AUDIOVISUALS

The audiovisual goal we generated with the account, was to seek convey the quality of every ingredient and the delicious taste of each pizza through unique images. 

We developed a mix of images with products, packages, lifestyle, brand essence, and pizza preparation processes. We created dynamic content with the goal of building a community so that they could feel the pizza’s essence in each photo.

 

 

WE WANT TO BOOST YOUR BRAND 

Now that you know how we can improve the qualified clients prospection for your commercial development through an integral PPC and social media strategy is the moment of take action. In Mantra, we help you to generate a winner strategy based on results. Contact us and let us show you what we would for you 

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