Mazda Sureste 2022
Estrategia Google Ads: Gerardo Chan
Estrategia Facebook Ads: Carlos Alemán
Mazda Sureste is the first agency of the Japanese leader in the Yucatan Peninsula since 2005, currently located in Merida, Campeche, Chetumal and Cancun, offering a unique and technological experience from the vehicle acquirement to the service customer.
That is why, we decided to develop a social media strategy to achieve a connection with users through the aspirational feeling, where we communicate the following idea: “Get the lifestyle where you can be whoever you want to be, feeling free, powerful and alive. This is Mazda.
In this strategy, we conveyed the brand’s main differentiating elements:
We decided to take the experience, which characterizes Mazda, into the real world and the digital context, therefore, we highlighted the values that differentiate the brand and let it stand out in the automotive industry.
We relied on a fresh, dynamic and elegant concept, due to the target market profile whom we are addressing and transmitted the message through a clear, powerful, and stunning communication where we made the public know that Mazda can adapt to every lifestyle, to create unique and unforgettable moments. That’s why we worked on a strategy destined for each channel in a different way.
Due to our target’s age and interests, our biggest audience mainly uses this social media, therefore the strategy we worked on is focused on informative and interactive content, which through small graphics and copywriting, invites the users to relate with the content, generate reactions, comments and share posts.
We look to connect with the users through emotions, therefore, we shared organic photographies of the moment when clients receive their Mazda and the official delivery is made, this to strengthen the feeling of closeness with the brand, recognizing every step they take in the company of Mazda and celebrating that more people join this great family.
We addressed a strategy where the shared contents would have consistency and harmony between them to create a strategic feed attractive and delightful to the user’s eye
Also, we decided to create reels with content to provide more dynamism and organic reach to the account, as well as generate more interest in the followers and boost the visits of the users who were not part of our community.
We took the decision to implement Instagram interactive stories because we considered it as a way to keep the closeness to the users, allow them to connect with the brand, and allow us to know our public through Instagram’s tools.
While developing publicity campaigns, we strengthened the brand positioning through its innovation and product characteristics. Our main goal was to lead prospection and generation for follow-up by the sales team of each agency.
We will keep positioning Mazda, a brand that made the Sureste and us fall in love with it.
