Photography: Elías Avilez | Elías C. Medina | José Benito
Macroplay is a Fintech company that has shaken up the retail industry through mobile technology. The goal of this production was to create an informative campaign about credits and the mobile plans of the company.
Aided by the influencer Elías Luzanilla, we gave personality to Genio Macropay, who is a character that comes up to solve the technological problems of the backup characters, offering them an easy and fast credit to acquire their dream cellphone.
We developed a production where different audiovisual techniques merge, such as shot assembling for the genie to show up and disappear, the usage of angular visuals for the insides, secondary illumination to obtain volume, and motion graphics to make the scene more dynamic, having as a result, a quality spot.
