Photography: Elías Avilez
Copywriting: Violeta Gallegos
Lead Designer: Carlos Bonilla
CAMPAIGN: DALE PLAY A TU SIGUIENTE NIVEL
CLIENT: ANAHUAC MÉRIDA UNIVERSITY
AREA: POSTGRADUATE EDUCATION
Anahuac Merida University is one of the most prestigious and nationally recognized universities. In addition to its wide bachelors degree academic programs, they offer the best distance Postgraduate Education programs in Mexico, with specialized teachers who have a wide national and international experience.
The request was to generate the communicational creative concept that allowed to transmit the experience of studying in Anahuac Merida, through an advertising campaign that projects technology, dynamism, quality and vanguardism.
We all have dreams and professional aspirations. All of us dream of having a brilliant future; but those dreams often tend to be something distant, thinking ahead can be overwhelming, however… What would happen if you dare to take the next step? What would happen if you take it to the next level? An infinite overview of possibilities!
We visualize Anahuac Merida as the university that, thanks to its digital ecosystem, pushes you to achieve your goals, challenging and accompanying you in every step.
SOLUTION/ CREATIVE PROPOSAL
With an aspirational and close-by narrative within a digital world, we created a concept that challenges the user to “take the next step in its profession”.
Slogan, graphic and typographic elements, color palette and photography recall a futuristic digital era that invites you to a new world, full of possibilities.