Ceibera Central

CONCEPT

Ceibera Central is the meeting point in San Román, Campeche. A gathering space within a restored colonial house, where classic and contemporary elements blend to create a unique atmosphere.

The idea is simple: every meeting starts with everything ready. A comfortable place with concierge service and attention to every detail. The brand had to reflect that same experience—trust, professionalism, and a style that merges tradition with modernity to support every encounter.

NAMING

The name was born from the union of tradition and purpose. Ceibera refers to the ceiba, a sacred tree symbolizing protection and connection—qualities that shape the space’s mission: taking care of every detail so everything flows seamlessly.

Central speaks to its location in the heart of San Román and its role as a true gathering point. Together, these two words create a name that captures the brand’s essence: a place where coming together is simple and meaningful.

VISUAL IDENTITY

For the logo, we chose a narrow sans serif typeface with rounded strokes, a design that conveys both approachability and modernity. The symbol features an arched doorway—a gesture of welcome—paired with a ceiba tree and its interwoven branches, directly nodding to the brand’s name and story.

The color palette was inspired by the original mosaic tiles on the floor: almond white, navy blue, olive green, and amber. Each shade carries a distinct value—trust, calm, warmth, and vitality. Finally, we developed a communication style that is warm and straightforward, designed to convey the confidence and professionalism that define Ceibera Central.