Email marketing strategies that strengthen connection, conversion, and loyalty

Automation
personalization
engagement

Driven by data
creativity,
and measurable results.

Email  Marketing  that
converts  and  retains

Each email combines segmentation, automation, and personalized content to maximize results

We create email marketing campaigns with advanced segmentation and personalized messaging. We optimize opens, clicks, and conversions to build stronger audience connections.

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services
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How we do?
OUR  PROCESS  FOR
CREATING  EFFECTIVE  AND
AUTOMATED  EMAIL  MARKETING  CAMPAIGNS

01/07
We define the direction of every send

We design the strategy based on objectives, funnel stage, and buyer persona. Audiences are segmented by behavior, interests, and customer value to deliver relevant, conversion-driven messages.

02/07
We automate the user experience

We build automated workflows for nurturing, follow-ups, and re-engagement. Each flow adapts to the user journey, ensuring timely and personalized communication that drives consistent results.

03/07
We craft email structures that convert

We design optimized templates with clear hierarchy, storytelling, and strategic CTAs. Every element —from subject line to footer— is built to increase engagement, clicks, and responses.

04/07
We personalize with purpose

We apply dynamic personalization based on name, interest, and funnel stage to create meaningful connections. Every email feels human, improving open rates, CTR, and retention.

05/07
We test, measure, and test again

We run A/B tests on subjects, formats, and calls to action. By tracking open rates, bounce rates, and conversions, we continuously refine performance and maximize ROI.

06/07
We monitor and optimize in real time

We track every campaign, analyze results, and adjust variables strategically. Data-driven insights ensure performance consistency and sustained growth across all email efforts.

07/07
We innovate through data and intelligence

We integrate new trends, automation tools, and AI-powered analysis to evolve every campaign. Constant innovation keeps your email strategy effective, relevant, and ahead of the curve.

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KNW  OUR  ESSENCE

LATEST ACADEMIC EVENTS WHERE WE HAVE MADE A DIFFERENCE

MARKETING ESSENTIALS

INTENSIVE SEMINAR
2021

Mercatuning

Workshop
2022

Merca 2.0 National Congress

Training Congress
2024

GOOGLE MEXICO

INSPIRATION TOUR
2024
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At Mantra we focus on permission-based opt-in lists, cultivated through targeted touchpoints aligned with each buyer-persona and funnel stage. Random or purchased lists are avoided because they reduce deliverability and damage reputation.
We monitor open rate, click-through rate (CTR), conversion rate, bounce rate, and unsubscribe rate. We also track workflow-stage metrics (e.g., lead→MQL→SQL conversion) and run regular A/B tests to refine subject lines, CTAs and formats.
Frequency is aligned to audience behaviour, funnel stage and content type. Over-sending triggers fatigue/unsubscribes; under-sending misses opportunities. We segment by engagement level and optimise send rhythm via A/B testing and performance data.
We follow best practices: use double opt-in lists, warm up sending domains/IPs, authenticate with SPF/DKIM/DMARC and maintain list hygiene. We also avoid sudden large blasts and respect unsubscribe requests promptly.
We design workflows for: welcome onboarding, nurture sequences tied to funnel stage, re-engagement (inactive leads), cart or browse abandonment (if relevant) and post-purchase follow-up. Each is automated, personalised, and triggers based on behaviour.
Testing is central. We compare subject lines, preheaders, send times, content layout, CTAs and segmentation strategies. Based on results, we iterate to lift opens, clicks and conversions. This aligns with our continuous-improvement ethos.
Using dynamic fields (name, company, interest, funnel stage) plus behavioural triggers (pages visited, download history). Our templates adapt for segments, so each message feels relevant and timely, improving engagement and ROI.
You’ll get a dashboard and summary report showing list growth, segment performance, workflow metrics, A/B test outcomes, open/CTR/conversion trends, and insights with recommended action steps.
Creative folks