Photography:Elías Avilez/Elías Collí
Copywriting: Verónica Garibay
Set Design: Daniel Avila
Interior Design: TARA
Smart Sushi® is a young Japanese restaurant that stands out for its modern style, friendly character, and versatile dishes.
The minimalism of the Japanese aesthetic and the vitality of the Mexican style coexist in a clean, vibrant and accessible identity that complements the atmosphere of the place: an environment inspired by oriental culture with a Mexican twist.
As complementary graphics, we created illustrations of popular ingredients and dishes of oriental cuisine, with strokes that allude to the calligraphic brush, representative of Japanese culture, in addition to adding a youthful touch inspired by the Kawaii style.
For the color palette, we opted for fresh and vibrant colors that reflect the vitality of the brand. Orange, as the main color, transmits warmth, joy, and youth, complemented by green, which alludes to different ingredients present in the restaurant's dishes.
